Customer satisfaction measures users’ perception of the quality of service provided. Customer loyalty reflects users who rave about the quality to their friends. The latter involves both technical and process innovation that engages customers and keeps them coming back. For more than 20 years, we have provided clients with outsourced service solutions that promote customer retention, increased revenue, and a better connection between user and brand. Innovation is based on understanding consumers, their behaviors, and their motivations, and then implementing steps that meet and exceed those expectations.